Rozalia Russian

When you talk about social media authorities, the name Rozalia Russian is the first on everybody’s lips. Rosa personifies approachable chic and through her website, gives followers a fly-on-the-wall glimpse into her day-to-day life as a doting mother and wife, entrepreneur, and fashionista.

Rosa and her husband Nick have been long time friends of Visual Moda, and we were thrilled the couple entrusted us with branding and designing their website.

Capturing Rosa’s digital brand required a delicate balance of contemporary cool design elements with the softness and warmth of her personality. We achieved equilibrium with an elegant logo and restrained colour palette of white, grey, and blush — creating a subdued background where feature blogs, fashion photography and curated products could truly shine.